I help marketers, founders and teams learn AI, identify valuable opportunities and turn repeated work into reliable workflows, dashboards and tools.
See how it works
Explore the process behind the workflows, tools and React applications I build during practical AI training.
Selected organisations
What I offer
Learn inside the community, train with me live, identify the right opportunity or have the workflow built. Each route is practical, connected and designed around real business work.
Best for: Ongoing practical learning
Build useful AI skills through short courses, live coffee sessions, Q&A and workflows drawn from real marketing work.
Best for: Individuals and teams who want guided practice
Hands-on London workshops and private team days built around your documents, reporting tasks and business processes.
Best for: Teams deciding where AI will create value
Assess opportunities, quantify the business case and create a practical roadmap before committing to tools or builds.
Best for: Teams that want a working system delivered
Turn repeated reporting, research, competitor and customer work into dependable workflows, dashboards and internal tools.
Use the diagnostic for a recommendation or test the economics of one repeated workflow.
AI Essentials is where the smaller, ongoing learning happens: short courses, weekly coffee check-ins, Q&A and practical walkthroughs built from real member questions.
New bite-sized courses covering prompts, context, research, reporting, documents, presentations, images, video and workflow design.
Coffee sessions and Q&A surface the problems people actually have, then those become templates, demos and lessons.
The centre of gravity is marketing, SEO, research and reporting, but the workflows translate well to founders and operators too.
Practical AI systems for marketers, founders and operators.
Use the diagnostic, ROI calculator or a workflow conversation to identify the right level of support.
Learn, plan or build using your own research, reports, content, documents and repeated tasks.
Turn the strongest approach into a reusable workflow, train the people involved and measure the result.
AI Essentials is the central learning hub. London workshops and private team days sit above it when you want more direct support. Prices exclude VAT where applicable.
(about £20/month. Sorry, Skool bills in dollars 😉 7-day free trial, unsubscribe any time.)
The best place to start: weekly courses, coffee check-ins, Q&A and practical AI workflows.
A face-to-face London workshop turning AI into real workflows across marketing, research and operations.
My speciality. Build agents, use Codex and wire up context-aware workflows.
A small-group sprint for people who want structure, accountability and live implementation.
A bespoke day built around your team, tools and use cases, delivered at your office.
For people and teams who want the higher-end version: a focused training room, live workflow building and examples shaped around your business.
A focused venue for deeper training days, live practice and fewer distractions.
Examples come from your reports, campaigns, spreadsheets, content and team processes.
Ideal when you want the community foundation plus a live day to accelerate adoption.
Post-training support and community access help the workflows become habits.
When you would rather have it built than learn to build it, or want a tool that keeps working for you.
Agents, automations and custom GPTs built around your workflow. Scoped per project.
Interactive calculators, lead tools and on-site widgets that capture demand and add value.
A monthly retainer to keep your team sharp as the tools change. Priced to your needs.
AI Essentials is the ongoing Skool community for practical AI learning: short courses, coffee check-ins, Q&A and workflows you can use in real work.
No. The community starts from practical business use, then introduces more technical tools like Codex, Python snippets and agent workflows when they genuinely help.
Marketing, SEO, research, reporting and content are the main focus because that is where I do most of this work, but founders, operators and non-marketers are welcome.
The aim is at least one new course every week, sometimes more when the topic is small enough to break into quick lessons.
They are live sessions where members can bring questions, repeated tasks and workflow problems. Good questions become new lessons, templates and live builds.
Central London, in a comfortable serviced training space with everything you need. Corporate days run at your own office anywhere in the UK.
Members can invite others through their Skool referral link. The current plan is to offer 40% back from each new subscriber while the community is being built.
Yes. The corporate in-house day is built around your tools, your goals and real examples from your business.
All prices shown exclude VAT, which is added at checkout or on invoice.
AI Essentials
Built from live agency work, training and real workflows.
I have been working with large language models since 2022, and have spent the last three years building tools, workflows and training material around them.
My background is in software development, statistical analysis and marketing intelligence, so a lot of my AI work started before tools like ChatGPT became mainstream. I was already building models, testing prompts, creating analysis systems and thinking about how these tools could be used properly in real businesses.
LLM work, tools and training from before AI became mainstream.
Everything comes from agency work, training and live systems.
No jargon, no hype and no theory for the sake of theory.
Claude, Codex, context, documents, research, scripts and output quality.
"AI Essentials exists to turn that knowledge into small, practical courses people can use quickly, then improve through questions, live sessions and real workflows."
Jon Goodey · Founder of IndexifyBuilds, campaigns and real results for real businesses.
E-commerce · SEO & PPCSEO, Google Ads and Klaviyo for a UK-wide Shopify grocer, with AI woven through content and product workflows.
Healthcare · Paid & localGoogle Ads, local SEO and branch landing pages across the estate, with strong returns on weight-management services.
SaaS · LinkedIn & webA full LinkedIn content engine plus a website rebuild, positioning a UK construction SaaS to the right buyers.
Wellbeing · Meta ads & AI chatMeta campaigns and a click-to-WhatsApp funnel with AI-assisted replies, built to fill three-day retreats at Rydal Hall.
Real feedback from real clients across training, builds and marketing.
"Excellent support for SEO strategy and implementation, driving impactful results for our brand awareness campaigns. Thanks to his expertise, we achieved top 5 rankings in a remarkably short time. Jon delivered a detailed, structured roadmap with clear tracking metrics."
Nida
Avicenna Pharmacies
A short, practical email on using AI in real businesses. Prompts, tools and workflows you can use the same day. Weekday mornings, no fluff.
Book a 30-minute conversation straight into my calendar or send an enquiry if you would rather give me some context first.
Tell me a little about the team, workflow or training goal. I reply personally, usually within one working day.
AI Essentials on Skool · Central London for in-person training · Remote sessions worldwide · Replies Mon–Fri, 9am–5pm GMT