Learn to turn ideas into practical tools, workflows and immersive experiences you can actually use.
Practical learning · Real workflows · Things you can build
Made with AI, start to finish
Five separate AI generations, cut into one film.
Interactive AI briefing
Follow the film, jump between chapters and open each article without leaving the page.
A select few clients I have worked with
Start with prompting, then learn to choose models, create useful tools, improve marketing and produce better video. Every course turns an idea into something you can use.
From beginner foundations to reliable workflows and agents.
Your first seven days are free
Explore every course and the community before deciding. Continue for $25 a month if it is useful to you, and cancel any time.
Your route through AI Essentials
One stage builds on the last
Stage 01
Prompt well and choose the right model
Stage 02
Turn repeated work into useful tools
Stage 03
Direct stronger visual and video work
Stage 04
Build reliable workflows and measure what matters
The catalogue
Thirteen motion techniques, all running at once, written as plain HTML and CSS. The same blocks render out to MP4 for social and course work. Pick any one to see it large and find out where it earns its place.
Drag to scrub all thirteen at once. Hover one to still the rest.Drag the bar to scrub all thirteen at once. Tap a tile to open it.
Change it and watch
The finished article
Kinetic type
Letters arrive one after another rather than the word appearing whole. It buys about half a second of attention at the top of a video, which is where most of them lose it.
Where it earns its place: Title cards, course intros, the opening beat of a social cut.
And what you type
Most of the disappointment with AI video comes from asking for “a short promo video” and judging what comes back. Name the duration, the shape, the mood, the elements, the beats and the sound, and the difference is not subtle.
The other half is not skipping the checks. Preview while you iterate, then lint and check before you render. Layout collisions and contrast failures do not show up in a still frame.
See how it works
Explore the process behind the workflows, tools and React applications I build during practical AI training.
Use the diagnostic, ROI calculator or a workflow conversation to identify the right level of support.
Learn, plan or build using your own research, reports, content, documents and repeated tasks.
Turn the strongest approach into a reusable workflow, train the people involved and measure the result.
AI Essentials is the central learning offer. Live workshops and private team support are available when a real workflow needs more focused help.
AI Essentials membership
Your first seven days are free
Follow the complete pathway across prompting, model choice, applications, research, marketing, video and reliable workflows.
Live and team support
We can focus on one real workflow in London, remotely or with your team on-site. The format follows the problem, rather than forcing your work into a fixed course.
One theme, live examples and a practical exercise your group can complete.
Your documents, processes and use cases shaped into relevant training.
Staged implementation, review and support without needing a full training day.
Live work is scoped after a short conversation. Pricing depends on preparation, format, venue and group size, so you only pay for the support the brief needs.
When you would rather have it built than learn to build it, or want a tool that keeps working for you.
Agents, automations and custom GPTs built around your workflow. Scoped per project.
Interactive calculators, lead tools and on-site widgets that capture demand and add value.
A monthly retainer to keep your team sharp as the tools change. Priced to your needs.
AI Essentials is the ongoing Skool community for practical AI learning: short courses, coffee check-ins, Q&A and workflows you can use in real work.
No. The community starts from practical business use, then introduces more technical tools like Codex, Python snippets and agent workflows when they genuinely help.
Marketing, SEO, research, reporting and content are the main focus because that is where I do most of this work, but founders, operators and non-marketers are welcome.
The aim is at least one new course every week, sometimes more when the topic is small enough to break into quick lessons.
They are live sessions where members can bring questions, repeated tasks and workflow problems. Good questions become new lessons, templates and live builds.
Central London is available by arrangement. Private sessions can also run remotely or at your own office, depending on the group and the workflow we are solving.
Members can invite others through their Skool referral link. When a referred person becomes a paying member, you receive 40% recurring commission, currently about $10 a month for each active referral.
Yes. The corporate in-house day is built around your tools, your goals and real examples from your business.
The AI Essentials membership is billed through Skool. Live and private work is scoped separately, with any applicable VAT set out clearly in the proposal.
Founder of Indexify · Creator of AI Essentials
About Jon
I’m Jon Goodey, founder of Indexify and creator of AI Essentials. My background spans software development, statistical analysis and marketing intelligence.
I build practical AI systems for research, applications, marketing and video. The training comes from doing that work for real, testing what fails and turning the strongest approaches into workflows other people can use.
“Bring one real workflow. Leave with something useful and reusable.”
Builds, campaigns and real results for real businesses.
E-commerce · SEO & PPCSEO, Google Ads and Klaviyo for a UK-wide Shopify grocer, with AI woven through content and product workflows.
Healthcare · Paid & localGoogle Ads, local SEO and branch landing pages across the estate, with strong returns on weight-management services.
Wellbeing · Meta ads & AI chatMeta campaigns and a click-to-WhatsApp funnel with AI-assisted replies, built to fill three-day retreats at Rydal Hall.
Fashion · AI tool buildA custom AI virtual try-on tool so shoppers can see pieces on themselves, lifting confidence and cutting returns.
Real feedback from real clients across training, builds and marketing.
"Excellent support for SEO strategy and implementation, driving impactful results for our brand awareness campaigns. Thanks to his expertise, we achieved top 5 rankings in a remarkably short time. Jon delivered a detailed, structured roadmap with clear tracking metrics."
Nida
Avicenna Pharmacies
A short, practical email on using AI in real businesses. Prompts, tools and workflows you can use the same day. Weekday mornings, no fluff.
Read and subscribe on LinkedInBook a 30-minute conversation straight into my calendar or send an enquiry if you would rather give me some context first.
Tell me a little about the team, workflow or training goal. I reply personally, usually within one working day.
AI Essentials on Skool · London training by arrangement · Remote sessions worldwide · Replies Mon–Fri, 9am–5pm GMT